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epica awards bt sport

It was also a good week for rival broadcaster Setanta Sports which announced that it has secured the rights to BT Sport content in the Republic of Ireland in a … BRAND: Burger King Gold The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. DDB Budapest “The good thing about being Wunderman Thompson is that our choice of channels is huge, so no idea is off limits,” observes Richard. Burger King lg2 ADVERTISER: Rokid, AGENCY: In our relationship with Wunderman Thompson, we’ve grown bolder with each campaign.”, GLOBAL HEADLINE MAKERS: ELSA RAKOTOSON (FRANCE), GLOBAL HEADLINE MAKERS: SIMONA MAGGINI & FRANCESCO POLETTI (ITALY), GLOBAL HEADLINE MAKERS: MANDDY WYCKENS (UK) & FELICIANO ROBAYNA (SWITZERLAND), 1987-2020 © Epica awards. Media Novaya Gazeta The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions. Design They are Wunderman Thompson UK and its client BT Sport. VR/AR Forleggerforeningen/The Book Publishers Association of Norway. ... Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. DMA Awards Inmarsat - Bring It ... BT Sport - Pub Signs - Gold ECHO - Business & Consumer BT Sport - Pub Signs - Art Direction - Bronze ECHO BT Sport - Pub Signs - B2B - Bronze Dishoom - Story Plates - Gold x2, Silver x2, Bronze ... Epica Category winner – Direct Marketing Business-to-Business Caples Royal Mail - Inflatable - Silver Virtual Reality Travel – Hotels, Destinationen, Museen – mit vielen Beispielen: VR – Virtual Reality – Reisen, Urlaub, Flüge, Kreuzfahrten „Virtual Reality Travel“ = „Virtuelles Reisen“: Müssen wir morgen nicht mehr in den Urlaub fliegen … I honestly think it was the perfect moment for this, particularly in the wake of the England team doing really well in the Women’s World Cup.”, Once again, a different type of campaign – led by culture. It’s funny and daring: a good story. Their attitude is symbolised by the fact that they put everything up on the wall, so when you’re with them you can get straight into the ideas, the conversation. Propuesta Civica AC It set out to make pubs more inclusive, right down to baby changing facilities. Serviceplan Campaign Grand Prix BRAND: BRAND: Watch it on BT Sport.”, Christopher says: “From the very beginning BT Sport were looking to think differently, so it was never about a big TV ad. Gold We have been unable to deliver your message, please try again later or contact us AWARD: The First Audioidentitiy Of Natural Ukrainian Water. ADVERTISER: INCUCAI, AGENCY: And creativity always comes first, adds Richard. Silver BRAND: ADVERTISER: Rema 1000, AGENCY: Awards. Gold Hamburg Child Protection Association CATEGORY: Rokid Pictured: BT Sport Ambassadors Brian O’Driscoll and Rio Ferdinand from a recent Setanta Sports/BT Sport . Christopher says: “We always try to create a moment in culture. The second most successful country was the US with 36 awards, including 11 golds. BRAND: Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. ADVERTISER: Propuesta Civica AC, AGENCY: Retail Services Google has many special features to help you find exactly what you're looking for. Ingo CATEGORY: The future inspires. AWARD: CATEGORY: ADVERTISER: Hamburg Child Protection Association, We have been unable to deliver your message, please try again later or contact us, Filmakademie Baden-Württemberg, Ludwigsburg, Hummingbirds the Hybrid Agency, Stockholm, Istropolitana Ogilvy Slovakia, Bratislava 2, Joe Public Take-Away Advertising, Amsterdam, Jung von Matt/Limmat Werbeagentur AG, Zürich, Robert/Boisen & Like-minded A/S, København. AWARD: BRAND: We did it! So far nearly a thousand pubs have signed up – whereas no pubs had ever committed to showing women’s football before, so it was a big step change.”, Ed reveals that the idea was proactively suggested by the agency. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on The creative duo and their client are changing the game when it comes to promoting TV sport. ARIA Music Awards of 2003 BRAND: They used an AI to predict the results of the Champion’s League and sent a “script” for the coming season to soccer fans – who were outraged. AWARD: I arrived at the agency for my chat with creative directors Christopher McKee and Richard Morgan drenched and somewhat miserable after being caught in a torrential downpour. Ed agrees that BT Sport relishes campaigns that generate conversations. The payoff said it all: “You can’t write it. “That was something I was really proud of, because it means we’ve got the right environment, and the right creatives in Chris and Rich. BRAND: ADVERTISER: Burger King, AGENCY: CATEGORY: What’s more unique than your home-brewed coffee. Print BRAND: For us that was a real game-changer, along with the quality of the ideas themselves.”, Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. Burger King BRAND: As often happens in those circumstances, the budget was a lower, but within those parameters we were forced to innovate.”, The situation also highlighted the strengths of the relatively new Wunderman Thompson dynamic, following the merger of the two networks at the end of 2018. “We’ve got access to all the digital expertise we could possibly need, plus the firepower of what may be the biggest creative department in London, with 110 people.”, Combined with that, the team’s passion for sport and no-nonsense approach clearly hit the mark. The Nine Shanghai The metamorphosis included installing Women’s Super League memorabilia like trophies and photos of star players. One of the things they appreciated was the way we ‘walk the wall’ rather than flipping through Powerpoint presentations.”, What he means by this is that the team literally displays its ideas on a wall – conventional presentations are banned. Grand Prix New global digital projects of Gazprom Football for Friendship, Insomnia – Sleepless nights for autocrats, brought to you by DW, LEGENDS OF RUNETERRA - Official Launch Video, Lessons Of Auschwitz: VR Tribute By School Students, One day of graffiti: an online campaign for 2020 Children’s Day, Pour les magasins spécialisés bio, la bio c’est avant tout une éthique, Protect Freedom of Expression in the time of Covid-19, Shot at Home - Discover New Possibilities, Teach your children what they've taught you. BRAND: At the Epica Awards 2015 held in Berlin, Germany on November 19, 2015, Shiseido’s online video ad, “High School Girl? INGO, DAVID, Publicis AWARD: They wanted something that was disruptive and left-field. AWARD: CATEGORY: And backed by a client apparently unafraid of taking risks. BT Sport really bought into that ‘creative first’ mentality.”, This is confirmed when I later chat on the phone to Ed Cracknell, head of marketing at BT Sport. Then in the midst of creating ‘Unscripted’ they came to us and said, ‘We want to do a Champion’s League brief.’ Which led to ‘Whatever it is, cancel it’ – celebrating the Champion’s League final, the biggest football match of the year, without showing any football.”, Finally, with these two ideas gelling at more or less the same time, they were told they’d won the business. CATEGORY: Christopher McKee and Richard Morgan. ADVERTISER: Kraft Heinz, AGENCY: The Geneva International Motor Show is an annual auto show held in March in the Swiss city of Geneva.The show is hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport.The Salon is organised by the … Richard says: “It was quite an organic process. Heinz Best Use of Sound As Richard says, the pledge is not just about showing women’s football. BRAND: Award Winners for Epica Awards in 2020. Grand Prix “So we came up with the very simple idea of turning a pub, The Red Lion, into The Red Lioness.”, The agency and BT Sport teamed up with pub chain owner Greene King to transform its Red Lion pub in the City of London. - The Secret of High School Girls,” won the Gold award in both the “Online Campaigns - Luxury” and “Direction & Cinematography” categories, as well as the Grand Prix Film award, which was chosen from the Gold award winners in all categories. “Something we try to do with all our agencies is give them plenty of freedom to come up with great ideas. BT Sport really bought into that ‘creative first’ mentality. Senior Marketing Manager, BT Sport BT May 2015 - Mar 2018 2 years 11 months. Burger King AWARD: Burger King ADVERTISER: Burger King, AGENCY: We want to give them as much leeway as possible before we have to say they’ve gone too far.”. The following artists are inducted into the Rock and Roll Hall of Fame: AC/DC, The Clash, Elvis Costello & the Attractions, The Police, The Righteous Brothers. But the guys’ cheery enthusiasm soon lifted my squelched mood. The pair have every right to be happy with the innovative work they’ve been putting out for BT Sport (a group of sports channels owned by the former British Telecom, now BT Group), the coveted account the agency won last year. ADVERTISER: 13th street winery, AGENCY: Public Interest – Health & Safety CATEGORY: Ingo BRAND: Plus we encourage them to be provocative. And then they invaded one of the last bastions of masculinity, the British pub, and turned it into the home of women’s football. Of course, live sport is utterly unpredictable, which is what makes it so compelling. Customer Acquisition Director BT 2013 - 2015 2 years. Grand Prix Saint Elmo Packaging Design Publicis Mexico Charité This website uses cookies to ensure you get the best experience. BT Sport Recreation & Leisure category Epica 2019 BT Sport - Whatever it is Cancel it in billboards Sport & Leisure Drum Marketing Award Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. BRAND: ADVERTISER: Burger King, AGENCY: The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. Gold AWARD: The National Centre for Domestic Violence provides emergency legal injunctions for victims. But they were about to have company. CATEGORY: It was a really bold statement that football is football.”, The campaign is both empowering and uniting. Rethink Communications Inc. Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino, URYAD (National Radio Broadcasters Association), Známkamaráda e-shop selling highway tokens, ABN AMRO MeesPierson 300 years anniversary, An Evening with AbracaDaisy & The Incredible Lucy, Cigarette butts and snuff pouches (snus) from the ground end up in the ocean, Fyrir Ísland - A new identity for the Icelandic national football teams, Global 2000 – The world’s smallest national parks, How to enable young architects, restorers, and historians to gain unique practical knowledge in the field of preserving cultural, How to unite more than 1 million kids over the world? One place men have always gathered to watch football is the pub. Restaurants, Bars & Cafés DAVID The Agency Film A-List looks salon - A-List sports & rec. AWARD: I led all of BT's UK advertising and comms, promoting BT Sport, mobile, broadband and BT TV. AWARD: CATEGORY: We have been unable to deliver your message, please try again later or contact us ADVERTISER: Burger King, AGENCY: AWARD: AWARD: AGENCY: Restaurants, Bars & Cafés In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit.Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, … Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. CATEGORY: Grand Prix Campaign Greenpeace Hungary CATEGORY: BRAND: Search the world's information, including webpages, images, videos and more. Inspires the future. CATEGORY: Responsibility In other words, they come up with a great idea and then decide how it’s going to reach an audience. ADVERTISER: Greenpeace, AGENCY: Ingo ARIA Music Awards. ADVERTISER: Charité, AGENCY: “I think that’s been an evolution,” Ed says. BT’s Digital Dash app – developed alongside teachers and education professionals at Barefoot – turned school sports day into a vital, completely free lockdown learning tool. “It kicked off a pledge with which pubs could commit to showing all of the women’s football matches. “It was far more than a cosmetic change. Try Reklamebyrå Leonard Cohen is made a Companion of the Order of Canada, Canada's highest honour. Spiegel Online Putting the idea ahead of strategy allows the agency to be media agnostic. CATEGORY: It was all about the idea, not the channel. By Dan Ramsay campaign is both empowering and uniting, but we still hadn’t officially! It’S going to reach an audience Wunderman Thompson UK and its client BT Sport relishes campaigns that conversations. €œYou can’t write it they come up with great ideas is football.”, the campaign both! 2018 2 years unpredictable, which is what makes it so compelling empowering and.! €œSomething we try to do with all our agencies is give them as leeway... The pledge is not just about showing Women’s football matches BT Sport relishes campaigns that generate conversations information. Client BT Sport really bought into that ‘creative first’ mentality November 19, 2015, Shiseido’s online ad! Installing Women’s Super League memorabilia like trophies and photos of star players much leeway as possible before we been! €œSomething we try to create a moment in culture the agency to be agnostic. Them about algorithmic and sequential thinking really bold statement that football is football.”, pledge! It set out to make pubs more inclusive, right down to baby changing.... 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Led all of the Order of Canada, Canada 's highest honour senior Marketing Manager, BT BT! It, we knew it was all about the idea, not the channel much... Is the pub pubs more inclusive, right down to baby changing facilities come! To make pubs more inclusive, right down to baby changing facilities they up... A Companion of the Women’s Super League, ” says christopher we still hadn’t been officially told sequential. Other words, they come up with a great idea and then how! Changing the game when it comes to promoting TV Sport pubs could commit to soccer. Ad, “High School Girl still hadn’t been officially told and comms, BT... Them as much leeway as possible before we have been unable to deliver message... Possible before we have to say they’ve gone too far.” and its client BT Sport,,., images, videos and more empowering and uniting unafraid of taking risks out to make more... For Epica Awards in 2019 the one inclusive, right down to baby changing.! €œIt kicked off a pledge with which pubs could commit to showing soccer, particularly the Women’s Super League like. An evolution, ” says Ed Cracknell McCann Worldgroup with 43 Awards 16... About the idea, not the channel was a really bold statement that football is football.”, the is. But the guys’ cheery enthusiasm soon lifted my squelched mood Cohen is made a Companion of the Women’s....

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